coming! The new trend of cultural tourism in 2025 may bring new opportunities for growth

Sat 08, 2025

0 1 Policy benefits and diversified consumption scenarios

In 2024, with the support of a series of policies, the cultural and tourism market will become a hot topic and a strategic pillar industry in China. Diversified consumption scenarios such as culture+tourism, performing arts+tourism, and ice and snow economy are constantly heating up, greatly enhancing the attractiveness of the industry. Especially with the rise of digital cultural and tourism products - the application of VR/AR technology and intelligent navigation systems, tourists can enjoy immersive experiences. The market size is expected to reach nearly 50 billion yuan, with a year-on-year growth of over 30%.

0 2 Technology Empowerment and Cross border Integration

Looking ahead to 2025, the cultural tourism market will place greater emphasis on technology empowerment and cross-border integration, providing consumers with richer and higher quality tourism experiences. Here are a few noteworthy highlights:

① The economic decline of concerts: With the saturation of the performance market in first tier cities, concerts in small towns have gradually become a new opportunity to expand, and cross city viewing of SHOWs will become a new consumer business opportunity.

② Experiential consumption is king: More and more tourists are paying attention to the "experiential value" of scenic spots, and experiential scenic spots are expected to continue attracting a large number of tourists.